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5th Annual 2012 San Francisco Bike Expo!

October 16th, 2012

2011 Pedal Savvy Fashion Show

January 5th, 2012

Chrome Industries will Sponsor the best trick at the All Fixed Comp!

November 5th, 2011



Chrome has been the industry leader for over 15 years. Making bags, footwear and apparel with incredible attention to detail and with hidden technologies that support greater functionality without sacrificing style.

Be sure to check these guys out at the Pedal Savvy Fashion Show and then on Twitter and Facebook!

Flipside Hats to join the SF Bike Expo!

October 28th, 2011




Flipside Hats are made from up-cycled and sustainably sourced materials. Each hat is hand-built with close attention to detail, design and quality. Our small team takes time with each hat, knowing it will become someone’s favorite. Officially launched in 2005, Flipside Hats is a transformative business that repurposes abandoned materials into meaningful, long-lasting and limited-edition products. By re-using the world’s pre-consumer excess, the U.S.-based company aims to rid the world of waste while inspiring a generation to reduce their impact on the planet. The Portland, Oregon-based company is led by Designer Kori Giudici and Jacob Wollner.

At Flipside Hats it takes 4 weeks and no new materials to make a new hat offering. We turn the industry upside down and use the “waste” generated by the big brands. The fabric that is not used in clothing production is often discarded leaving thousands of pounds every week of pre-consumer waste from a typical factory contracting for brands similar to Nike and Adidas. We see the FLIPSIDE and re-purpose this pre-consumer waste mixing it up with sustainably sourced fabrics made from Hemp, Organic Cotton and Recycled Polyester. To turn the industry upside down again we employ regional production supporting local families and fair jobs right here in Oregon and California. We never compromise and we make the highest quality, time tested classic styles and cutting edge fashion you know as Flipside Hats.

Follow them on Twitter and Facebook!

Indosole is back for this year’s SFBE!

October 28th, 2011



Motorbikes are the leading mode of transportation in Indonesia, and also a major form of pollution. It takes thousands of years for a motorbike tire to decompose in a landfill. We believe these tires deserve another utility.

IndoSole is on a mission to salvage old motorbike tires and other trash from landfills and give them a new life. IndoSole products are handmade by skilled Balinese artisans and the production process does not contain fuel powered machines, just strong hands and minds.

IndoSole is a “lifestyle” that promotes a clean and conventional approach to the products used in our daily lives. Resourceful living, we call it. Re-purposing. Re-imagining. Re-birthing. Please join us on a quest to save one million tires from Indonesian landfills.

Follow them on Twitter and Facebook!

Norco Bikes to join the SFBE for the 4th year in a row!

October 28th, 2011


We’ve been making bicycles a long time – almost fifty years now – and it just keeps getting better. Behind the walls of Norco’s two offices you will find some of the most dedicated and committed people in the cycling industry. They’ve made cycling more than a job, they’ve made it their lives. Day in and day out we work with bicycles, trying to bring you the best, most innovative products possible so you can enjoy the best ride you’ve ever been on. We do it because we love our bikes and we think that the world would be a better place if more people took to the pedal. We’re not starting a revolution, we’re just trying to get more people to ride. It really is that simple.

Follow them on Twitter and Facebook!

Pure Fix joins the SF Bike Expo!

October 28th, 2011




Four best friends since Kindergarten, we’ve always had a love and passion for cycling. We’ve also always wondered why bicycles cost so much. During our senior year of college, we decided to solve this problem by creating our own brand, which we named Pure Fix Cycles.

The company’s mission is to increase bicycle riders on the road and to make the world a better place, by cutting out the middleman and providing affordable bikes ($325) that anyone can be proud of. Our goal is not just to create another bicycle company, but to help shape and complement an active urban lifestyle.

Each bike is unique in that it acts as a reflection of the rider’s personality. Riders can choose from different limited-edition bicycles with unique color combinations, and can further customize them to make each bike one of a kind. We also sell bike wheels, grips, footstraps, and Pure Fix branded t-shirts. Our focus on individual riders has allowed us to sell thousands of bikes by solely advertising through our website and social media outlets such as Facebook, Twitter, Vimeo, You Tube and our blog.

DZR Shoes is a 2nd year vendor at the SFBE!

October 28th, 2011



Simply put, DZR was born out of a passion for a life of riding – on city streets and mountain trails and anywhere else you can get two wheels. Which we think is pretty much everywhere. We’ve lived in many places and it is from this nomadic lifestyle that the concept of our shoes was born.

With a dedication to product design and development, we sought a way to combine the cycling and the casual life. Through extensive research we created comfortable, stylish walking shoes that maintain at drinks at the bar, dinner and a movie, or a joy ride with friends. Created in the Swiss Alps and brought to you from the heart of San Francisco, DZR is proud and happy to give you the solution for life on and off the bike. We think it will be an easy transition. Ride on.

Follow them on Facebook!

Green Guru returns to the SFBE!

October 19th, 2011




We are a manufacturer of Backpacks, Messengers, Accessories, and Bike Bags, like our Crusier Cooler that holds a 6-pack of cans, all made from recycled materials like bike tubes, billboard, climbing rope, and PETE.

We have been doing this for 5 years and we are determined to build a solid, functional bag that will last no matter what you put it through.

dhbetty Bicycle Gems joins the SF Bike Expo!

October 15th, 2011




dhbetty Bicycle Gems are created by Christine Culver. She makes fun bicycle designs as necklace pendants, earrings and cuff links as well as recycled jewelry from bicycle spokes, spoke nipples and presta valve nuts. She also creates handmade silk screened patches that may be purchased separately or as a finished item hand sewn onto a shirt.

Follow her on Twitter and Facebook!

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