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Pedal Savvy is a cutting edge bike fashion show produced by Gwendolyn Lee Productions in which models showcase the latest in lifestyle cycling apparel and accessories at SF Bike Expo.

Pedal Savvy is excellent exposure for bike manufacturers, as well as clothing and accessory companies, because it engages audiences with complete looks modeled in action on the runway.

For the 2011 SF Bike Expo we will be offering two separate Pedal Savvy shows and multiple mini shows. One will take place during the day of the expo in the exhibit hall to inspire spectators to visit participating vendor booths after the show. The second show will take place before the main AT Showdown event at the end of the day in the main arena. The mini shows are teaser fashion shows that will take place before the Expo to get people excited and informed about the upcoming show.

Pedal Savvy will continue to thrive beyond the fashion show and exist as a community resource for both cyclists and vendors on all things bike fashion related.

About the SF Bike Expo

The San Francisco Bike Expo is going into its 4th year and is currently the only Bicycle Expo of its kind in the greater Bay Area. The first year drew nearly 3000 people over 2 days, the 2nd year pulled in nearly 4000 in one day. Since Pedal Savvy is one of the main events of the SF Bike Expo, cycling enthusiasts, commuters, racers, casual bike shops, advocacy groups, teams, bicycle frame, gear and accessories manufacturers will be in attendance. Expected attendance is 6000 people on November 11th & 12th , 2011.

Other SF Bike Expo Events:
• Cross Place – Monster Cyclocross Racing
• Andrew Taylor’s Signature Big Air Mountain Bike Dirt Jump Competition
• Custom, Vintage, Low Rider Bicycle Show
• Kids Racing (Cross and Pixie)
• Bicycle Test Demo Area
• Pump Track and SF Urban Riders Triple Feature
• Amateur Dirt Jump Competition
• BMX Rail Jam, Bunny Hop Competition and Demo
• Handmade Bicycle Show
• Bicycle and Gear Swap

About the Promoters

Gwen Lutz of Gwendolyn Lee Productions has been in the forefront of the bike fashion movement in the bay area. She produced the first major bike fashion show in San Francisco for the SF Bike Coalition at the Bike Away From Work Party in 2009. Later that same year she produced the BikeStyle fashion show at the 2009 SF Bike Expo for Momentum magazine. She has since produced the 2nd annual Bike Away from Work Day fashion show and was featured in the cover story of the Sunday Chronicle Style Section for her involvement in the bike fashion movement. Pedal Savvy will be Gwen’s 4th major fashion show production and she plans to make it the most spectacular show yet.

rideSFO Convergence LLC is the event sector of rideSFO formed in 2008 to host and promote cycling events in the Bay Area. Its mission is to bring the bicycling cultures and communities together under one roof in order to inspire, introduce and invigorate. The SF Bike Expo is our premiere event and we are looking forward to powering it year after year.

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