Four best friends since Kindergarten, we’ve always had a love and passion for cycling. We’ve also always wondered why bicycles cost so much. During our senior year of college, we decided to solve this problem by creating our own brand, which we named Pure Fix Cycles.
The company’s mission is to increase bicycle riders on the road and to make the world a better place, by cutting out the middleman and providing affordable bikes ($325) that anyone can be proud of. Our goal is not just to create another bicycle company, but to help shape and complement an active urban lifestyle.
Each bike is unique in that it acts as a reflection of the rider’s personality. Riders can choose from different limited-edition bicycles with unique color combinations, and can further customize them to make each bike one of a kind. We also sell bike wheels, grips, footstraps, and Pure Fix branded t-shirts. Our focus on individual riders has allowed us to sell thousands of bikes by solely advertising through our website and social media outlets such as Facebook, Twitter, Vimeo, You Tube and our blog.